The nju:comunicazione agency has been selected for the ADI Design Index 2019 for the project “Oli d’Italia - Sabino Basso Selezioni”. Promoted by the Association for Industrial Design, the ADI Design Index is the final step towards the awarding of the XXVI Compasso d’Oro. Established in 1954, the Compasso d'Oro ADI Award is the oldest and as well as one of the most prestigious international design awards.
ADI Desgin Permanent Observatory selected amongst the best Italian designs, the project by the niu: communicazione agency, located in Southern Italy to be included in the annual publication of the Association for Industrial Design.
"Our project for the DOP selection of Sabino Basso olive oils was born while the olives were becoming oil; we gave a new shape to the bottle. In fact the glass features non-slip waves, concentric circles in relief that guide the touch from the base to the label.” - explains Mario Cavallaro, art director of nju:comunicazione. “It is a packaging designed to express the high value of the product, first with the sense of touch and then with the sense of taste. Ambitious, simple, essential and exciting are the keywords of this packaging design project”.
In order to convey the roughness of the olives and the glow of the extra virgin olive oil, the designers chose a pressure-sensitive paper produced by Arconvert to create the labels of this olive oil range. Tintoretto Pearl Greaseproof is a natural, pure-cellulose, felt-marked and glossy paper that undergoes greaseproof treatment to protect it from oils and vegetable grease. The main feature of this new look is the “Sabino Basso” brand, which is printed using a silk-screen varnish in the centre of the label, just above the unique, concentric grooves that give the bottle its shape.
On October 14, the selection that completes the Compasso d'Oro 2020 nominations was presented in Milan. Together with the project carried out by nju:comunicazione there were also the works of many other large companies such as Moto Guzzi, Momo Design, Stone Island, Piaggio , Ferrari, Flos, Davide Groppi, Alessi and Zanotta as well as designers including Lissoni Associati, Naoto Fukasawa, Matteo Thun, Armando Milani, Matteo Brioni, Bcpt Associati, Salt & Pepper, and the Hangar Design Group.
nju:comunicazione took shape over time to become a reality, reflecting how Southern Italy is gradually conquering the world of national and international design. The packaging of “Oli d’Italia - Sabino Basso Selezioni” has already received the most prestigious recognition in the world of international design with the Campania agency which won the Silver Pentaward 2018, a prize dedicated to the best packaging solutions.
With sinuous shapes reminiscent of the softness of oil, the design has a fresh, modern take on a past feature on glass bottles, namely ripples (the “ondine”), a series of grooves used to always guarantee an optimal grip in the presence of frost from the fridge or other liquids. The choice, therefore, is both aesthetic and functional and serves to always guarantee the grip, even with residues or drops of oil that could make the bottle slippery.
"Oli d’Italia - Sabino Basso Selezioni" is a journey through the best 100% Italian IGP and DOP extra virgin olive oils from Campania, Sicily, Puglia and Calabria to turn them into a premium extra virgin olive oil. It is the story of the excellence of a territory with a selection that expresses the flavour of authentic places, preserving precious aromas in a functional and refined packaging.